Conversion Marketing Certification


This training will help you generate higher conversions throughout the entire Conversion Marketing Lifecycle - from converting more Internet browsers into website visitors, visitors into leads, leads into customers and customers into promoters - in proven and actionable ways.


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Browsers to Visitors

Create a successful owned media strategy: determine your brand archetype

Visitors to Leads

Use lead magnets and content upgrades to grow your email list

Leads to Customers

Increase engagement with this lead nurturing follow-up sequence

Customers to Promoters

Build customer loyalty while you increase company profits

Learn Then Do Method

This course is designed to build your understanding and know-how through practical application of the methodologies in conversion marketing - the same methodologies Leadpages used to rapidly grow its business.





Rapidly Increase Your Website Traffic

Generating awareness and attracting your target audience is the first stage in the Conversion Marketing Lifecycle. By using a mix of paid, owned, earned and shared media, you’ll attract, then convert Internet browsers into website visitors.

Videos Included:

  • How to Grow Your Business
  • Copy That Converts
  • Paid Media
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10X Your Lead Conversions

Converting visitors into leads is essential to growing your business. In this section of Conversion Marketing, you’ll not only learn about the tools and techniques for conversion, you’ll also learn how to create compelling calls-to-action and thank you pages.

Videos Included:

  • Irresistible CTAs
  • Lead Magnets and Content Upgrades
  • Creating Multiple Conversion Opportunities
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Convert Leads into Customers

Boosting conversions from leads to sales is one part science, and another part art. In this stage we’ll give you helpful tips and actionable techniques for nurturing your leads and converting them into customers using effective pricing strategies, sales pages, and high-converting checkout pages.

Videos Included:

  • Lead Nurturing
  • Marketing Automation
  • The Four Pillars of Pricing
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Convert Customers into Promoters

Delighting your customers through their on-boarding and post-sales experience is a crucial stage in your long-term success. Learn key retention and value-enhancement practices to wow your customers, turning them not only into repeat buyers, but promoters who recommend your brand, and what you offer to others.

Videos Included:

  • Building Customer Loyalty
  • Soliciting Customer Feedback
  • Win/Win/Win Opportunities
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Are you ready to start the journey to become Conversion Marketing Certified?

Subject Matter Experts

  • Josh Braaten

    Josh Braaten

    Paid and Owned Media

  • Sarah Tessien

    Sarah Tessien

    Shared Media

  • Josh Purdy

    Josh Purdy

    Earned Media

  • Kat Von Rohr

    Kat Von Rohr

    Copywriting for Conversion

  • Bob Jenkins

    Bob Jenkins

    Lead Magnets and Content Upgrades

  • Greg Elwell

    Greg Elwell

    Positioning, CTAs, Pricing Models and Communications

  • Erik Ullanderson

    Erik Ullanderson

    Pricing Strategies

  • Peter Lowles

    Peter Lowles

    Avatars, Landing Pages, Sales Pages, Customer Feedback

  • Jeff Wenberg

    Jeff Wenberg

    Thank You Pages

  • Tai Goodwin

    Tai Goodwin

    Customer Loyalty, Customer Satisfaction, Creating Win-Win Opportunities

Certified Community Testimonials

Frequently Asked Questions

  • Is This Program Right For Me?

    This program will benefit anyone who wants to improve their understanding and real-world application of digital and conversion marketing strategies and skills. It’s especially useful for marketing consultants, information marketers, and anyone who wants to generate more visitors, leads, sales and repeat customers using online assets, channels and networks. This program works well for launching a new digital marketing consulting practice, or improving the performance of an existing one. It also increases visibility and credibility of a marketing consulting business to attract and serve more clients.

  • Do I Need To Be A Leadpages Customer To Take This Program?

    No. You need not be a Leadpages customer to become certified through this program. This program will teach you about a reliable framework and methodologies to increase conversions across the entire conversion marketing lifecycle. If you are trying to grow your business and meet your goals, this course is for you.

  • How Much Does The Program Cost?

    You pay a onetime fee of $1995 for the Conversion Marketing Certification program. This price includes all the components listed above. It also gets you online lifespan access to the course assets, member Facebook community and any other new or bonus content that may be added.

  • Is There A Refund Policy?

    If you’re not satisfied with the course after 30 days, you can email us to request a full refund. Members who follow along with the program, go through all the materials and actively take part in their learning experience are delighted with the course, and more successful in growing their business.

  • How Long Do I Have To Complete the Program And Get Certified?

    You can take as much time as you need to complete all you need to and successfully pass the final exam. There’s absolutely no fixed schedule, time limit or deadline on coursework completion. We do, however, suggest you establish a consistent weekly schedule of 2-3 hours for watching the lesson videos and completing the materials.

  • What If I Have Questions Or Need Support?

    Once enrolled you’ll receive information from us on how best to contact us via email for questions about the coursework, or our technical support team for any system (online access or performance) issues. You will also be able to submit and ask questions during the live weekly office hours sessions, and through our private Facebook community.

Are you ready to start the journey to become Conversion Marketing Certified?