Create a successful owned media strategy: determine your brand archetype
Use lead magnets and content upgrades to grow your email list
Increase engagement with this lead nurturing follow-up sequence
Build customer loyalty while you increase company profits
This course is designed to build your understanding and know-how through practical application of the methodologies in conversion marketing - the same methodologies Leadpages used to rapidly grow its business.
Generating awareness and attracting your target audience is the first stage in the Conversion Marketing Lifecycle. By using a mix of paid, owned, earned and shared media, you’ll attract, then convert Internet browsers into website visitors.
Converting visitors into leads is essential to growing your business. In this section of Conversion Marketing, you’ll not only learn about the tools and techniques for conversion, you’ll also learn how to create compelling calls-to-action and thank you pages.
Boosting conversions from leads to sales is one part science, and another part art. In this stage we’ll give you helpful tips and actionable techniques for nurturing your leads and converting them into customers using effective pricing strategies, sales pages, and high-converting checkout pages.
Delighting your customers through their on-boarding and post-sales experience is a crucial stage in your long-term success. Learn key retention and value-enhancement practices to wow your customers, turning them not only into repeat buyers, but promoters who recommend your brand, and what you offer to others.
Paid and Owned Media
Shared Media
Earned Media
Copywriting for Conversion
Lead Magnets and Content Upgrades
Positioning, CTAs, Pricing Models and Communications
Pricing Strategies
Avatars, Landing Pages, Sales Pages, Customer Feedback
Thank You Pages
Customer Loyalty, Customer Satisfaction, Creating Win-Win Opportunities
I'm already a seasoned marketer and thought that doing the Leadpages Certification wasn't worth it. While I knew a lot of the content, the structure, how to capture leads, conversions and more, Leadpages lays it out in a way that's worth taking the time to go through. They also give great resources you can use in your business or client businesses to help them grow and the systems you need to plan out dozens of campaigns. I'm recommending the Leadpages Certifications to the digital marketers I know so they can speak true marketing talk and think like a marketer!
Bobby Huang
Strategic Marketer
The certification program from LeadPages is superb! Two classes into it and I was already rethinking and retooling things the I had in place on my website. The best part of the program is that it gave me a reliable framework I can use to further promote my business and help my clients be successful. If you're serious about learning conversion marketing, then this program is for you. The folks at LeadPages take pride in this program, educating the students and preparing them for the certification exam.
Carlos Aguilar
Conversion Surge
Conversion marketing certification is an outstanding program. It is rigorous, comprehensive, and it will stretch you much more than you think. The strategies and skills you will learn are absolutely essential for any business. Whether you are a marketer looking to help your clients or want to implement the techniques in your own business, don’t hesitate. This stuff works.
Collin Scotland
Logic Fox Marketing
Knowledge is power. The Leadpages certification course takes you beyond understanding just the tools and to a place where you're understanding strategy and execution to deliver results. Feels like the Leadpages team is more of a partner than a vendor. It really helped me move from out of the dark and into the light.
Frank Barbato
Third Wave
This program will benefit anyone who wants to improve their understanding and real-world application of digital and conversion marketing strategies and skills. It’s especially useful for marketing consultants, information marketers, and anyone who wants to generate more visitors, leads, sales and repeat customers using online assets, channels and networks. This program works well for launching a new digital marketing consulting practice, or improving the performance of an existing one. It also increases visibility and credibility of a marketing consulting business to attract and serve more clients.
No. You need not be a Leadpages customer to become certified through this program. This program will teach you about a reliable framework and methodologies to increase conversions across the entire conversion marketing lifecycle. If you are trying to grow your business and meet your goals, this course is for you.
You pay a onetime fee of $1995 for the Conversion Marketing Certification program. This price includes all the components listed above. It also gets you online lifespan access to the course assets, member Facebook community and any other new or bonus content that may be added.
If you’re not satisfied with the course after 30 days, you can email us to request a full refund. Members who follow along with the program, go through all the materials and actively take part in their learning experience are delighted with the course, and more successful in growing their business.
You can take as much time as you need to complete all you need to and successfully pass the final exam. There’s absolutely no fixed schedule, time limit or deadline on coursework completion. We do, however, suggest you establish a consistent weekly schedule of 2-3 hours for watching the lesson videos and completing the materials.
Once enrolled you’ll receive information from us on how best to contact us via email for questions about the coursework, or our technical support team for any system (online access or performance) issues. You will also be able to submit and ask questions during the live weekly office hours sessions, and through our private Facebook community.
